This is a compilation of stuff Matt Cutts has stated historically, minus some of the far more current stuff. I decided I'd dig backwards and document some of the older stuff. I dated it accordingly. Here it is:
1. /blog/dashes-vs-underscores/
Matt recommends working with dashes over underscores to delimit words in urls. 2005. Google does not algorithmically penalize for dashes in the url despite the truth that some have raised it as a possible heuristic for spam detection. I consider WordPress fairly a lot precludes this anyway. 2005.
2. /blog/search engine marketing-blunders-sneaky-javascript/
Google takes action on individual instances of spam when they get it, but they focus on making far better algorithmic solutions. He states that he would not advise working with sneaky JavaScript redirects due to the fact your internet sites may very well get nailed in the near future. 2005.
3. /blog/whats-an-update/
Google updates their index data - including backlinks and PageRank all the time. Nevertheless, they export and publish new backlinks and PageRank data roughly just about every 3 months. New backlinks and PageRank are meaningless - it is not an update. The specifics is probably currently factored in for awhile before you see it. 2005.
4. /blog/search engine marketing-blunders-practically-hidden-text/
Hiding text working with similar colors and background colors can essentially be worse than working with the identical colors. Utilizing "#EEEEEE" instead of solid white on a solid white background can look worse - as if you are trying to hide it. I suspect this is a heuristic for detecting hidden text. 2005.
five. /blog/q-a-thread-march-27-2006/
If you sell links, Matt says you need to use link condoms. Otherwise your reputation may very well fall. I assume this means they will devalue your outbound links. 2006.
6. /blog/guest-post-vanessa-fox-on-organic-webpage-review-session/
Googlebot can only crawl the totally free portions that non-subscribed customers can access considering the fact that it does not log in. Thus, be certain to excerpt material in the totally free version that that offers value. Vanessa Fox. 2006.
7. /blog/guest-post-vanessa-fox-on-organic-webpage-review-session/
If you have to use Flash, you have to also make an HTML version attainable as effectively. Block the Flash version from the crawlers with a robots.txt file. Vanessa Fox. 2006.
8. /blog/guest-post-vanessa-fox-on-organic-webpage-review-session/
Use user-friendly URLs like "african-elephants.html," and not "343432ffsdfsdfdfasffgddddd.html." Do not overdo it either - african-elephants-and-their-habitats-etc-etc-etc-etc.html. Vanessa Fox. 2006.
9. /blog/guest-post-vanessa-fox-on-organic-webpage-review-session/
Assign unique, descriptive "title" tag and headings to just about every page. Vanessa Fox. 2006.
ten. /blog/guest-post-vanessa-fox-on-organic-webpage-review-session/
Decrease the quantity of redirects upon hitting a URL. Vanessa Fox. 2006.
11. /blog/guest-post-vanessa-fox-on-organic-webpage-review-session/
Decrease the quantity of URL parameters - 1-2 parameters if possible. Vanessa Fox. 2006.
12. /blog/guest-post-vanessa-fox-on-organic-webpage-review-session/
Do not use a parameter named "id=" in a URL for something other than a session ID. Otherwise, it may very well not be included in the index. Vanessa Fox. 2006.
13. /blog/guest-post-vanessa-fox-on-organic-webpage-review-session/
Earned-links are earned and given by option. Google does think about acquiring text links for PageRank purposes to be outside our superior recommendations. Vanessa Fox. 2006.
14. /blog/google-analytics/
Blackhat SEOs may very well be leery of working with Google for analytics, but regular webpage owners need to be reassured. Vanessa Fox. 2006.
15. /blog/text-link-stick to-up/
Google's is against selling/acquiring links, and Matt indicates they are really good at spotting them - each algorithmically and manually. Web sites that sell links can lose their trust in search engines. 2006.
16. /blog/search engine marketing-blunders-spam-in-other-languages/
Google is focusing on detecting spam in other languages in 2006 - Italian, Spanish, Chinese, etc. 2006.
17. /blog/search engine marketing-advice-discussing-302-redirects/
External (domainA -> domainB) 302 redirects are largely treated as 301s now. 2006.
18. /blog/search engine marketing-advice-url-canonicalization/
Canonicalization is the approach of selecting the right url when there are several alternatives, and it generally refers to property pages - vs. example.com vs. /index.html. Since all these urls are various, a internet server could return entirely various content material for all the urls above. When Google "canonicalizes" a url, it tries to choose the right 1 and elimintes the others. To enable Google, link to resources on a webpage consistently, and use 301 redirects to enforce it. 2006.
19. /blog/search engine marketing-advice-url-canonicalization/
Do not use the URL removal tool to get rid of domain.com if you are worried about URL canonicalization and have each domain.com and in the Google index. This will get rid of the entire webpage. 2006.
20. /blog/search engine marketing-advice-url-canonicalization/
Search engines can execute canonicalization for items like keeping or removing trailing slashes, upper vs. lower situation, or removing session IDs from bulletin board or other computer software. 2006.
21. /blog/sitemaps-interview/
404s (Gone, but may very well reappear) are treated the identical as 410s (Gone, but will not reappear). Most internet masters use 404s as 410s anyway. 2006.
Following these hints will almost certainly enable you rank far better, so extended as you essentially trust Matt Cutts. I'd assert it really is smart to method some of his advice with skepticism, considering the fact that I am certain Google provides him recommendations as to what he can essentially say, but following the advice above will not get you into any difficulty.
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