Video Search engine optimization-Search Engine Optimization Working with Video - Search Engines - SE Optimization

VideoSEO-SearchEngineOptimizationUsingVideo

VideoSEOUsingvideoproductiontomaximizeyourInternetMarketingThelatesttrendinInternetmarketingisvideosearchengineoptimization.Inthefollowingpost,IwillexplainhowyoucanusevideoproductionasanSEOtool.Google'suniversalsearchusingblendedmediaandcontenthaschangedtherulesoftheSEOgame.TitlesareimportantforvideoSEObecausegoodtitleshelpyoutopositionyourvideocontentinfrontofpeoplewhoareactivelysearchingforyoursubjectmatter.Searchcriteriashouldbestudiedandvideocontenttitlescreatedbasedonyoursearchcriteriaresearch.Whatyoumaythinkisagoodvideotitlemaynotbewhatothersaresearchingfor.Ifyourvideocontentisgoodandyouwantyourvideotobeseenbypeoplewhoarelookingfortheinformationyoucanprovide,doyourhomeworkandtitleyourvideosaccordingly.Thegoalistogetyourvideothumbnailonpageone.Withtherighttitleanddescription,searchengineswillfindandcatalogueyourvideocontent.VideoSEO:Jupiterresearchreportedthat38%ofallUSInternetusersusedsearchenginestodiscoveronlinevideo.YouTubeisthesecondlargestsearchengineintheworld! MostpeoplewillsearchforvideoeitheronasearchengineoronYouTube.WhenyouproperlytitleanddescribeyourvideoclipsonyourwebsiteandYouTubeyouhaveagreatpotentialofimprovedsearchresults.Plus,Googlereportsthat25%ofalltraffictoYouTubeoriginatesfromGoogle.38%ofallsearchresultsonGoogleincludeavideointheirsearchresults.Withyourproperlyindexedvideoinasearchresult,youstandoutbetteronthepagethanasimpleplainsearchresult.So,numberoneisnotasimportantasitusetobebecausethepersonwhoisdoingthesearchwillmorethanlikelylookatthevideothumbnailfirstbeforetheothersearchresultsmakingvideoSEOmoreimportantforyourbusinesstodaythanever.Videosthathavegoodtitlesanddescriptionsareproperlyindexedonyourwebsiteandcandrivemoretraffictoyourwebpages.Allsearchqueriesstartwithakeywordorphrase.Yourgoalistotitleanddescribeyourvideostofitthosepre-determinedsearchqueries.HowtoOptimizeVideosforyourWebsiteCreateauniqueURLforeveryvideoonyourwebsite.Eachvideoshouldhaveitsownlandingpage.Useembeddedplayers,notjavascriptorpopupplaye rs.Searchenginesdonotlikejavascript.YouTubeallowsyoutoembedvideointoyourwebpagesthatarehostedonYouTube,asdoesVimeo.Includemetatagsinyourpagethatpointtoyourdescriptionsaswellasincludegoodoverallpagecontent.Wordpresshasdescriptionsectionswhereyoucanaddtextandtagssosearchenginescanfindyourvideocontent.Otherwebdevelopmenttoolsalsohavewaysofaddingyourowncontentmanagementthatyoucanreviseperiodicallyuntilyouoptimizeyourvideolandingpages.Getasmanyinboundlinksaspossibletoyourvideopagesfromotherwebsites,includingyoursocialmediawebsitesandotherwebsitesyouownorhaveaccessto.Associationwebsites,customerwebsitesandsocialmediawebsitesarethequickestandeasiestwaytobuildinboundlinks.Theamountoflinksaswellasthequalityoflinksdoesmakeahugedifferencewithsearchengineresultsforyourvideo.Whenyouarelinkingtoyourwebvideo,thinklongandhardaboutthewordsortitlesyouuse.Donotusethewords"watchvideo,"rathertitletheinboundlink"watchresiliencyvideo".Providecontextonyourvideolandingpagewithcontentthatsupportsyour video.Informationaltextandpicturestosupportyourvideowillyieldyoubettersearchengineresults.Youcanusealternatetextaboutyourvideosubjectoryoucanpostatranscriptofwhatisbeingsaidinyourvideoonyourvideolandingpage.Yourgoalisforsearchenginestoseetextaroundyourvideoonthatlandingpage.Createagreatuserexperience.Theworsethingintheworldistohavegreatvideocontentonyourwebsiteandmakethevideoshardtofindanduse.CreateafuneasytofollowuserexperienceforthebestvideoSEOresults.Linkfromyourhomepagetoyourvideopageexplainingwhatthelinktovideoisaboutonyourhomepagedescription.Makesureyourvideosloadquickly.Thisisprimarilybasedonhowyourvideosarehosted.Videohostingisveryreasonableifnotfreelately.Manyofyoumaystillbepayingoutdatedvideohostingpricesonoutdatedvideoserverswhichtaketoolongtoplayyourvideooncetheplayoptionisselected.Createacompellingthumbnailimageforyourvideo.YouTubegivesyouthreechoicesforthumbnailswhicharethestaticimageforyourvideo.Youcanalsouseapictureorothercomposedobjectforyourthumbnail.Thebet teryourthumbnailimage,themorepeoplewillnoticeyourimageinsearchresults.Thebottomlineistomakeyourthumbnailiscompellingsoitstandsout.Initiatevideosharingforyourvideos.Bymakingyourvideossharable,youincreasethenumberofpeoplewhocanseeyourvideo.Themoretrafficyouhaveforyourvideothebetteryourvideowilldowithsearchengines.Oftenpeoplewillshareyourvideoandthenlinkbacktoyourvideopagewithoutyouknowingitbecauseyoumadeyourvideoeasytoshare.Enablecommentingonyourvideopage.Oftenusersofyourvideowillpostcommentsusingwordsyouneverthoughtoftodescribeyourvideo.Commentingwillhelpprovideadditionaltextonyourvideopages.Yes,thetextfromcommentsalsocontributestoyourvideoSEO.Includeyourvideoinwebsitesitemaps.Sinceasitemapiscreatedtohelpspiderscrawlyourwebpages,itmakessensetoincludeyourvideopagesinyoursitemapsothespiderscaneasilylocateyourblendedcontent.

HowtoOptimizeyourVideoforYouTubeTitles,descriptions,numberofviews,ratings,playlistaddition,sharing,flagging,ageofvideo,comments,channelviews,numberofsubscribersandnumberofembedsandsharedlinksintoyourYouTubevideoallcontributetovideoSEOonYouTube.YouTubeallowsupto5000charactersinyourvideodescriptionuseasmanyofthosecharactersaspossible.Includeyournameandbrandinginthekeywordtags.Don'ttrytoincludespamtagsthatdonotpertaintoyourtopicforexample,using'MichaelJackson'or'TheBeatles'inconjunctionwithyourvideotitle.YouTubeissmartandwilldiscoverthisspam.Enablesharing,commenting,embeddingandratingbecausethesenumbersactuallyhelpyourvideoSEOonYouTube.Therearemorecharactersavailableinthefieldupto100charactersintheYouTubetitleVSTubeMogulwhichonlyallowsyoutouse60charactersinthetitle.TogetthemostoutofYouTube,youshouldbeanactivememberandactivelybeinvolvedinyouraccount.SigninoftenandspendtimeintheYouTubecommunityjustlikeyouwouldanyothersocialmediacommunity.Irecommendatleast15minutesadaytofindfrie ndsandassociates'videosandpostcomments,rateandsharetheirvideos.Askthemtodothesameforyou.Thissmalleffortwillhelpjumpstartyourvideosuccess.AddyourwebsiteURLinyourYouTubedescriptionthatwillactuallybeahotlinkbacktoyourwebsiteandallowuserstoclickonit.UsetheasURLshortenerslikeBitlysoyoucantrackyourclickthroughsuccess.LeverageYouTubeannotations.IfyougotoourPrimeauProductionschannelonYouTube,BenandIhavecreatedsomescreencapturetutorialsexplaininghowtouseannotations.Useclosedcaptionswhenrelevant.IncludekeywordsbecauseGooglehassaidthattheyalsoindexclosedcaptionsinYouTubevideosforsearchresults.Everylittlebithelps.Don'tduplicatetitles.DuplicatetitleswillnothelpyourvideoSEOatall,evenifothershavethesametitle.Beuniqueandoriginal.Remember,youcanreviseyourvideotitlesanddescriptionsfromtimetotimeuntilyoureachyouroptimumsuccess.Wheredoyoubegin?TrysearchingGoogleforyourmainsearchcriteriaandIbetyouwillnotfindavideothumbnailonyourpageoneresult.Ifyoudonotseeanythumbnail,optimizeyourfirstprofessiona llyproducedvideoandinafewweeks,followingthetipsandtechniquesabove,yourthumbnailwillappearonpageone.Lastly,takealonghardlookatyourwebsite.Isiteasytonavigateandunderstandwhatyouhavetooffer?Eventhoughyoumayhavepaidfivefiguresforyour"Flash"websitetwoyearsago,it'stimetoconverttofullHTMLandsimplifyyourcontenttoincludevideo.Itisnottheeconomythatmaybehurtingyourbusiness,itisprobablyyourlackofunderstandinghowtostayontopofthegameandmaximizeyourInternetmarketingefforts.

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