Extending existing enterprise to net or starting up a new e-commerce enterprise whilst getting based in Pakistan is not as tough as it appears. Its cheaper, has low operational cost, broader marketplace reach and has larger profit margins with virtually unlimited enterprise volume.
The strategic benefits are lot a great deal more than getting based in US or Europe. Beginning up with place, as Pakistan is situated in South-East Asia the logistic cost to reach Europe, Middle East, Central Asian nations, Far East, Africa and Australia is competitively lower. Interestingly, a great deal more than world's 55% population lives in the neighboring nations i.e. Pakistan itself, China, India, Bangladesh, Iran, Afghanistan, Far East and Middle East. Telecom infrastructure in Pakistan is one particular of the most advanced in the globe. Land in rural places is inexpensive likewise in most urban places rental cost is substantially low. Skilled IT specialists are abundantly out there and cost is small. Branding is yet another frontier nevertheless waiting to be conquered and huge number of white label producers make this opportunity a great deal more lucrative, as the trend of branding has lately started out and only covers extremely few product segments, with com paratively less number of customers. National or regional competitors is not there it presently does not exist. For the net users of a great deal more than 30 million, internet sites like shophive.com, myshop.com.pk and so on is one particular and the similar to no competitors. With reference to my earlier article "e-Commerce: The Pakistani Frontiers" I as soon as once more want to emphasize on the right method, which off course and indeed is marketplace presence (marketplace muscle) and right source of revenue. Even with a conservative but logical method, we judge the possibility of success given that we do not have competitors, logistic are cheaper, profit margins are larger, robust branding opportunities are out there, skilled labor is abundant & inexpensive, customer base is highest doable and one particular of the most extensive telecom infrastructure is out there. The chances of failure are extremely few the only factor essential is a "critical initiative". There are s ome apprehensions by critics, all of them are media hyped except economic transactions. Indeed, there is a remedy and quite a few options like direct fund transfer, cash order, net merchant account in China, Middle East or Far East, moneybookers.com, or any innovative alternate you can come up with. For ease and readability, I have divided the guidelines into 3 sections which are physical requirements and operations, government and legal concerns and over the internet presence. The particulars are given whilst keeping in view that it is a new startup for the reason that the extension in existing enterprise to net is a lot less difficult.
Physical Requirements and Operations
Physical requirements are not a lot, but concentrate is essential to assure the most effective doable use of these assets. A single will need to have at least one particular space with capacity of 5 persons, furniture, telephone line, fax, high speed net, computer systems with UPS, one particular programmer for net development, one particular data entry operator/receptionist/coordinator, one particular net marketer cum blogger, one particular physical enterprise development cum marketing and advertising expert and clearly defined every day job routines with every day targets versus efficiency. The a great deal more open organizational culture you will promote, the a great deal more growth rate can be achieved.
Government and Legal
To turn out to be a legal entity, the legal registrations with numerous government organizations and bodies is essential. The process of registration begins with firm registration. In firm registration, one particular has to get a firm name reserved, you will need to generate your account on the site of SECP (Securities and Exchange Commission of Pakistan) /eServices/. You are going to have to fill over the internet form and then will have to submit a fee of Rs. 200/- for firm name reservation. This will take three-four operating days. When your firm name is reserved you will call for to get a Digital ID (PKI-Public Crucial Infrastructure certificate) issued from the NIFT e-trust for Rs.1275, this will take one particular day. Just after you have digital ID with you, install the digital certificate and essential application (You can uncover particulars on SECP's site) and then log onto your account and submit the documents, which will involve Write-up of Association, Memor andum of Association, NIC numbers of Directors and some other forms mention on the site of SECP.The second step is to register with other expert bodies i.e. FBR (Federal Board of Revenue) for NTN (National Tax Number) and STRN (Sales Tax Registration Number). The process is basic and you can uncover particulars on the site of FBR (). Like SECP eservices FBR delivers facility of filing more than the net by way of their site. You can register with FBR and PRAL will produce you the user name, password and PIN by way of an automated process. As the NTN certificate is issued the tax registration is pretty much full and registration for other applicable taxes e.g. FED and STRN can be initiated as per requirement later.
Other registrations you may well contemplate are:
1. Filing for Skilled Tax Certificate (District Excise and Taxation Authority i.e. "Kachehri")two. Employee Social Security Institution.three. Employee Old-Age Positive aspects Institution.four. Pakistan Shops and Establishment Ordinance.
On the web Presence
You ought to fully grasp that obtaining your e-commerce site created from a computer software home will be very pricey, so you should really not contemplate it as an selection. Employ one particular or two developers, who not only will generate a site for you, but will also sustain it and perform e-marketing and advertising actions.
You have two options, either you can get your complete site created from scratch (which your developers will say) or create it employing an current Open Supply CMS (Like Joomla (virtue Mart and so on), Magneto, osCommerce and so on). Go for customization of open source CMS, but keep in mind that CMS should really be php based, as you will uncover it less difficult to uncover add-ons, modules and competitive hosting. It will not only reduce time of your development substantially (It should really not take a great deal more than 12 operating days to totally customize the CMS and front finish for a modest to mid sized ecommerce store and upload it) but will also save you very some cash.
When your site is created, get your domain registered, the domain name should really be 5-7 characters long, preferably on a .com domain and should really be effortless to recall. Acquire a decent shared hosting account, get an over the internet merchant account (if you have bank accounts in UAE, Singapore and so on it will be less difficult for you and will save you high fees of alternates third party merchant accounts e.g. 2checkout and so on), upload your site and place the merchant account particulars in it.Additionally go for a corporate rate agreement with a logistics firm like DHL and attempt to get plug-in or module for integration to your site. Clearly let your buyers know that more taxes and import duties will be charged to the customer.
Now begin uploading knowledge and product particulars to your site and begin e-Promoting of your site. Now as you are in the marketplace now, it is vital to drive visitors to your site, following are the dimensions to the e-Promoting (I am just highlighting the helpful hints):-SMM (Social Media Promoting): Build pages on FaceBook, twitter and so on and begin a campaign for raising the awareness and fan base. Frequently update the page. Just integrate twitter with your FaceBook page and update status and so on by way of your cell phone (get a PDA and install twitter and FaceBook apps).
-SEM (Search Engine Promoting which contains Search engine optimization, SES, directory listings and Back links): This is bit technical like net development. Just make confident that your site is submitted in all the common search engines, each page of your site contains key phrases with a great deal more than 10,000 typical searches, all the keyword has KEI greater than .5, your site is included in at least 500 directories and your team is continuously blogging and developing back links.-e-Mail marketing and advertising (emailing your site and promotions straight to the mailboxes of your possible buyers): e-Mailing is an significant tool for marketing and advertising which we typically more than looked and below estimated. As, in one particular year total number of e-mail addresses grew by 480 million (in 2010) and FaceBook + twitter users grew to 250 million in 2010. Globally, total number of e-mail addresses is two.9 billion which is a lot a great deal more than social media users. So, begin growing your e-mail list and use it as a typical tool for visitors growth.
SEO
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