This is a compilation of stuff Matt Cutts has stated historically, minus some of the extra recent stuff. I decided I'd dig backwards and document some of the older stuff. I dated it accordingly. Right here it is:
1. /weblog/dashes-vs-underscores/
Matt recommends applying dashes over underscores to delimit words in urls. 2005. Google does not algorithmically penalize for dashes in the url in spite of the fact that some have raised it as a possible heuristic for spam detection. I think WordPress fairly substantially precludes this anyway. 2005.
two. /weblog/search engine optimization-blunders-sneaky-javascript/
Google takes action on individual situations of spam when they obtain it, but they focus on making much better algorithmic solutions. He states that he would not recommend applying sneaky JavaScript redirects considering that your web-sites might possibly get nailed in the close to future. 2005.
three. /weblog/whats-an-update/
Google updates their index data - such as backlinks and PageRank all the time. Yet, they export and publish new backlinks and PageRank data roughly each three months. New backlinks and PageRank are meaningless - it is not an update. The data is most likely currently factored in for awhile before you see it. 2005.
four. /weblog/search engine optimization-blunders-practically-hidden-text/
Hiding text applying equivalent colors and background colors can in reality be worse than applying the similar colors. Using "#EEEEEE" rather of solid white on a solid white background can look worse - as if you happen to be trying to hide it. I suspect this is a heuristic for detecting hidden text. 2005.
5. /weblog/q-a-thread-march-27-2006/
If you sell links, Matt says you will need to use link condoms. Otherwise your reputation might possibly fall. I assume this signifies they will devalue your outbound links. 2006.
six. /weblog/guest-post-vanessa-fox-on-organic-website-evaluation-session/
Googlebot can only crawl the zero cost portions that non-subscribed customers can access considering that it does not log in. Therefore, be confident to excerpt material in the zero cost version that that provides value. Vanessa Fox. 2006.
7. /weblog/guest-post-vanessa-fox-on-organic-website-evaluation-session/
If you should use Flash, you should also make an HTML version offered as effectively. Block the Flash version from the crawlers with a robots.txt file. Vanessa Fox. 2006.
8. /weblog/guest-post-vanessa-fox-on-organic-website-evaluation-session/
Use user-friendly URLs like "african-elephants.html," and not "343432ffsdfsdfdfasffgddddd.html." Do not overdo it either - african-elephants-and-their-habitats-and so forth-and so forth-and so forth-and so forth.html. Vanessa Fox. 2006.
9. /weblog/guest-post-vanessa-fox-on-organic-website-evaluation-session/
Assign exceptional, descriptive "title" tag and headings to each page. Vanessa Fox. 2006.
10. /weblog/guest-post-vanessa-fox-on-organic-website-evaluation-session/
Minimize the number of redirects upon hitting a URL. Vanessa Fox. 2006.
11. /weblog/guest-post-vanessa-fox-on-organic-website-evaluation-session/
Minimize the number of URL parameters - 1-two parameters if possible. Vanessa Fox. 2006.
12. /weblog/guest-post-vanessa-fox-on-organic-website-evaluation-session/
Do not use a parameter named "id=" in a URL for anything other than a session ID. Otherwise, it might possibly not be included in the index. Vanessa Fox. 2006.
13. /weblog/guest-post-vanessa-fox-on-organic-website-evaluation-session/
Earned-links are earned and offered by selection. Google does consider buying text links for PageRank purposes to be outside our superior guidelines. Vanessa Fox. 2006.
14. /weblog/google-analytics/
Blackhat SEOs might possibly be leery of applying Google for analytics, but frequent website owners will need to be reassured. Vanessa Fox. 2006.
15. /weblog/text-link-follow-up/
Google's is against selling/buying links, and Matt indicates they are high quality at spotting them - each algorithmically and manually. Internet sites that sell links can lose their trust in search engines. 2006.
16. /weblog/search engine optimization-blunders-spam-in-other-languages/
Google is focusing on detecting spam in other languages in 2006 - Italian, Spanish, Chinese, and so forth. 2006.
17. /weblog/search engine optimization-tips-discussing-302-redirects/
External (domainA -> domainB) 302 redirects are largely treated as 301s now. 2006.
18. /weblog/search engine optimization-tips-url-canonicalization/
Canonicalization is the approach of choosing the best url when there are several options, and it usually refers to residence pages - vs. example.com vs. /index.html. Due to the fact all these urls are different, a internet server could return entirely different content for all the urls above. When Google "canonicalizes" a url, it tries to pick the best a single and elimintes the other individuals. To aid Google, link to resources on a website regularly, and use 301 redirects to enforce it. 2006.
19. /weblog/search engine optimization-tips-url-canonicalization/
Do not use the URL removal tool to remove domain.com if you are worried about URL canonicalization and have each domain.com and in the Google index. This will remove the entire website. 2006.
20. /weblog/search engine optimization-tips-url-canonicalization/
Search engines can execute canonicalization for items like keeping or removing trailing slashes, upper vs. lower case, or removing session IDs from bulletin board or other software program. 2006.
21. /weblog/sitemaps-interview/
404s (Gone, but might possibly reappear) are treated the similar as 410s (Gone, but will not reappear). Most internet masters use 404s as 410s anyway. 2006.
Following these strategies will almost certainly aid you rank much better, so long as you in reality trust Matt Cutts. I'd assert it is wise to approach some of his tips with skepticism, considering that I am confident Google offers him guidelines as to what he can in reality say, but following the tips above will not get you into any difficulty.
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